Founding list terms.
The short version: join free, get 25% off your first pouch at launch, and get in 48 hours before everyone else. The detail is below. Last updated .
Who runs this
HEFT, run by its founder, Will. Contact hello@heftcoffee.co.
Who can join
Anyone aged 18 or over with a UK delivery address when we launch. One place per email address.
The founding offer
25% off your first pouch of HEFT Coffee, off the price shown at launch. At the planned price of £24.99, that's £18.74. The offer is linked to the email address you joined with. It's for one pouch per person, can't be swapped for cash and doesn't combine with other discounts. It runs from launch day for 14 days.
Early access
The founding list gets in 48 hours before HEFT goes on general sale. We'll email you when it opens.
We call this early access period the founding window. Founding members can buy in it before anyone else.
Referrals
Every member gets a personal link. A referral counts when someone new joins through your link and confirms their email. It doesn't count if it's you, if it's a duplicate or if it looks automated, and we can remove referrals that break these rules.
The reward: one confirmed referral gets you into the founding window 24 hours before the rest of the list. That's the only referral reward right now. If we add others, their limits and closing date will be on this page before anyone can earn them.
| You need | You get | Status |
|---|---|---|
| 1 confirmed friend | Into the founding window 24 hours before the rest of the list. | Not yet |
| More friends | Nothing yet. We'll only add rewards once the first batch is made and we know what we can give away. We won't promise stock we don't have. |
Votes
Joining the matcha or decaf list is a vote, and a request to hear about it. We use votes to decide what to make next. A vote doesn't promise the product will be made.
When the list closes
The founding list closes when HEFT Coffee goes on general sale. We'll email everyone on it at least seven days before.
If launch slips or doesn't happen
Dates move. We'll post delays in the build log first. If HEFT doesn't launch, the offer ends, we'll tell you, and we'll delete the list.
Changes
We may update these terms. We won't take away a benefit from anyone who has already earned it.