03 · The Strength Builder

Stronger, every morning.

The strength stack, in the coffee you already drink. 15g of protein, which contributes to the maintenance of muscle mass. 3g of creatine, the supplement the researchers (and half the podcasts you listen to) finally dragged out of the gym bag. And vitamin D at the full recommended daily dose, contributing to the maintenance of normal bones. One scoop. No shaker, no pill organiser, no new routine to remember.

15g protein, muscle maintenance 3g creatine daily 10µg vitamin D, normal bones 0 new habits

The daily upkeep job

Strength isn't a phase. It's a habit.

Muscle and bone are use-it-or-lose-it assets, and the upkeep is daily, which is precisely why it fails as a "routine" and succeeds as a habit you already have. Creatine isn't just for gym bros: women are now nearly a third of all creatine buyers, and most breakfasts carry less than 10g of protein. HEFT fixes the morning quietly, in a cup you were making anyway.

Muscle

15g complete whey

Protein contributes to the maintenance of muscle mass, and breakfast is where most of us fall shortest. Not any more.

Bones

Vitamin D, done

10µg, the full recommended daily amount, contributing to the maintenance of normal bones. Every day, automatically.

Energy

B6 + B12 + magnesium

All three contribute to the reduction of tiredness and fatigue. In coffee. We know. It's almost unfair.

Launching soon · Original & Vanilla

Start stronger at 25% off.