Instant coffee drink with whey protein, creatine, vitamins and minerals
40+ edition.
Protein, creatine and vitamin D. In the coffee you already make.
One scoop of real instant coffee with 15g of protein, 3g of creatine and 10µg of vitamin D. No pill organiser, no shaker, no new routine.
- protein
- 15g
- creatine
- 3g
- vitamin D
- 10µg
- caffeine
- 120mg
- The pouch
- £24.99 · 16 cups · £1.56 each
- Founding list
- First pouch £18.74
What's in it.
Target
Measured by a lab
It's all targets for now, because nothing has been made yet. We'll fill each one in, in public.
| Per 30g scoop | Amount | NRV | Status |
|---|---|---|---|
| Whey proteinAuthorised claims: High protein. Protein contributes to the maintenance of muscle mass. Protein contributes to the maintenance of normal bones. | 15gprotein | No NRV | Target |
| Vitamin D3Authorised claims: Vitamin D contributes to the maintenance of normal bones. Vitamin D contributes to the maintenance of normal muscle function. | 10µg | 200% | Target |
| Creatine monohydratePrinted like everything else. | 3g | No NRV | Target |
| Instant coffeeAbout 120mg caffeine. | 4gabout | No NRV | Target |
| Vitamins B6 and B12Claims held until the lab confirms. | 0.21mgat least, B60.375µgat least, B12 | 15%at least, each | Target |
| Magnesium and zincClaims held until the lab confirms. | 56mgat least, magnesium1.5mgat least, zinc | 15%at least, each | Target |
The morning, as a method.
- 06:30Kettle on before the walk.
- 06:31One scoop, hot not boiling water, ten seconds of stirring.
- 06:32Drink it while it's hot.
No pill organiser required.
Three questions.
- Will it taste like coffee?
- It's built on real instant coffee, so it should. But we don't know yet: there are no samples. When they arrive, they go into a blind test against the protein coffees we can buy in the UK, and we publish the scores. If it doesn't pass, it doesn't ship.
- What does it cost?
- £24.99 for 16 scoops, about £1.56 each. One a day is just under two pouches a month, about £47 at full price. The founding list pays £18.74 for the first pouch.
- When?
- When it passes the taste test and the first batch is made. We won't guess a date. The build log shows where we're up to.
From Will.
I'm Will, and I'm making HEFT in public. You'll see the quotes, the samples and the taste tests that go wrong. If it doesn't pass the mug test, it doesn't ship.
WillFounder, HEFT
One scoop. No extra tubs.
Join the founding list: 25% off the first pouch, and you get in before everyone else.