Protein coffee · Pre-launch
Your morning coffee, with 15g of protein in it. Your morning coffee, with 3g of creatine in it. Put the shaker down. The protein's in the coffee. Your morning coffee, with your vitamin D in it.
Real instant coffee, with creatine and vitamin D. One scoop, in the mug you already use.
- 15g protein
- 3g creatine
- 10µg vitamin D
- 120mg caffeine
Coffee first. Two more on the way.
See the full label
Six things in every scoop. All of them printed.
15g
Protein
From whey.
3g
Creatine
Monohydrate, the studied kind.
10µg
Vitamin D3
200% of the NRV.
B6 + B12
Vitamins
At least 15% of the NRV each.
Mg + Zn
Magnesium and zinc
At least 15% of the NRV each.
120mg
Caffeine
About a strong mug.
Every number is a target until a lab tests the first batch. Read the draft label.
Thirty seconds, no shaker.
Kettle.
Hot, not boiling.
Scoop.
One 30g scoop in your mug.
Stir.
Ten seconds. Or dissolve it cold and pour over ice.
A pouch for the kitchen. Sticks for everywhere else.
The 480g pouch holds 16 scoops. Single-serve sticks are planned for the desk, the gym bag and the school run.
A note from the founder
I'm Will, and I'm making HEFT in public. You'll see the quotes, the samples and the taste tests that go wrong. If it doesn't pass the mug test, it doesn't ship.
Will, founder. Why HEFT existsBe first in the queue for the first batch.
Founding members get 25% off their first pouch and a founding number.
Get my founding number