Instant coffee drink with whey protein, creatine, vitamins and minerals
School-run edition.
06:45. School bags. One scoop.
You were making the coffee anyway. Now it carries 15g of protein and your vitamin D, in the 30 seconds between the kettle and the door.
- protein
- 15g
- creatine
- 3g
- vitamin D
- 10µg
- caffeine
- 120mg
- The pouch
- £24.99 · 16 cups · £1.56 each
- Founding list
- First pouch £18.74
The morning, as a method.
- 06:45Kettle's on anyway.
- 06:46One scoop in your mug while the toast is down. Stir for ten seconds.
- 06:47Drink it while it's hot, before anyone's found their shoes.
The rest of the supplement drawer can stay shut.
What's in it.
Target
Measured by a lab
It's all targets for now, because nothing has been made yet. We'll fill each one in, in public.
| Per 30g scoop | Amount | NRV | Status |
|---|---|---|---|
| Whey proteinAuthorised claims: High protein. Protein contributes to the maintenance of muscle mass. | 15gprotein | No NRV | Target |
| Vitamin D3Authorised claims: Vitamin D contributes to the normal function of the immune system. Vitamin D contributes to the maintenance of normal bones.The amount the NHS suggests adults consider daily in autumn and winter. | 10µg | 200% | Target |
| Creatine monohydratePrinted like everything else. Its only authorised claims are about exercise, so on this page it's just a number. | 3g | No NRV | Target |
| Instant coffeeAbout 120mg caffeine. | 4gabout | No NRV | Target |
| Vitamins B6 and B12Claims held until the lab confirms. | 0.21mgat least, B60.375µgat least, B12 | 15%at least, each | Target |
| Magnesium and zincClaims held until the lab confirms. | 56mgat least, magnesium1.5mgat least, zinc | 15%at least, each | Target |
Three questions.
- Will it taste like coffee?
- It's built on real instant coffee, so it should. But we don't know yet: there are no samples. When they arrive, they go into a blind test against the protein coffees we can buy in the UK, and we publish the scores. If it doesn't pass, it doesn't ship.
- What does it cost?
- £24.99 for 16 scoops, about £1.56 each. One a day is just under two pouches a month, about £47 at full price. The founding list pays £18.74 for the first pouch.
- When?
- When it passes the taste test and the first batch is made. We won't guess a date. The build log shows where we're up to.
From Will.
I'm Will, and I'm making HEFT in public. You'll see the quotes, the samples and the taste tests that go wrong. If it doesn't pass the mug test, it doesn't ship.
WillFounder, HEFT
One less thing to remember.
Join the founding list: 25% off the first pouch, and you get in before everyone else.