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Coming next, if you vote for it

Matcha, with the same six.

Stone-ground green tea with 15g of protein from whey, 3g of creatine and 10µg of vitamin D. About 65mg of caffeine a scoop, roughly half a HEFT Coffee.

protein
15g
creatine
3g
vitamin D
10µg
caffeine
65mg

We'll show how the vote is going once 100 of you have voted.

HEFT Matcha pouch, green.
Pre-production render. Not made yet.

Why it isn't made yet.

We're launching with coffee and doing that properly first. Matcha is the one we'd make next if enough of you ask. A vote is an email address: we'll tell you if it happens, and nothing else unless you ask.

The same six, on matcha.

Target Measured by a lab

It's all targets for now, because nothing has been made yet. We'll fill each one in, in public.

Fig. 1. The six, drawn as a glass. Drawn by job, not to scale.
The same six on matcha, per 30g scoop
Per 30g scoopAmountNRVStatus
Stone-ground matchaAmount to be set. About 65mg caffeine. 65mgcaffeine, about No NRV Target
Whey proteinAuthorised claims: High protein. Protein contributes to the maintenance of muscle mass. 15gprotein No NRV Target
Creatine monohydrateMatcha is less acidic than coffee, so creatine is a little more stable in it. 3g No NRV Target
Vitamin D3Authorised claim: Vitamin D contributes to the maintenance of normal bones. 10µg 200% Target
Vitamins B6 and B12 0.21mgat least, B60.375µgat least, B12 15%at least, each Target
Magnesium and zinc 56mgat least, magnesium1.5mgat least, zinc 15%at least, each Target

What we won't say about matcha.

Matcha naturally contains L-theanine. That's a fact about what's in it. There's no authorised health claim for what L-theanine does, so we don't make one.

The calm one, in our range, means one thing: about half the caffeine.

Want matcha made?

Vote with your email. If enough of you do, it's next.

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