Instant coffee drink with whey protein, creatine, vitamins and minerals
Desk edition. For people who train most days.
15g of protein before your first meeting.
One scoop in the coffee you were making anyway. 15g of protein and 3g of creatine, done by 07:41. No shaker in your work bag.
- protein
- 15g
- creatine
- 3g
- vitamin D
- 10µg
- caffeine
- 120mg
- The pouch
- £24.99 · 16 cups · £1.56 each
- Founding list
- First pouch £18.74
The morning, as a method.
- 07:40Kettle on.
- 07:41One scoop in your mug. Hot, not boiling, water. Stir for ten seconds.
- 07:42Drink it while it's hot. On a 120g protein day, that's an eighth done.
Ten seconds of stirring is the target. We'll film it for real when samples arrive.
What's in it for people who train.
Target
Measured by a lab
It's all targets for now, because nothing has been made yet. We'll fill each one in, in public.
| Per 30g scoop | Amount | NRV | Status |
|---|---|---|---|
| Whey proteinAuthorised claims: High protein. Protein contributes to a growth in muscle mass. Protein contributes to the maintenance of muscle mass. | 15gprotein | No NRV | Target |
| Creatine monohydrateAuthorised claim: Creatine increases physical performance in successive bursts of short-term, high intensity exercise.The beneficial effect is obtained with a daily intake of 3g of creatine. This claim is for adults doing high-intensity exercise. | 3g | No NRV | Target |
| Vitamin D3Authorised claim: Vitamin D contributes to the maintenance of normal muscle function. | 10µg | 200% | Target |
| Instant coffeeAbout 120mg caffeine. It's coffee. | 4gabout | No NRV | Target |
| Vitamins B6 and B12Claims held until the lab confirms. | 0.21mgat least, B60.375µgat least, B12 | 15%at least, each | Target |
| Magnesium and zincClaims held until the lab confirms. | 56mgat least, magnesium1.5mgat least, zinc | 15%at least, each | Target |
Three questions.
- Will it taste like coffee?
- It's built on real instant coffee, so it should. But we don't know yet: there are no samples. When they arrive, they go into a blind test against the protein coffees we can buy in the UK, and we publish the scores. If it doesn't pass, it doesn't ship.
- What does it cost?
- £24.99 for 16 scoops, about £1.56 each. One a day is just under two pouches a month, about £47 at full price. The founding list pays £18.74 for the first pouch.
- When?
- When it passes the taste test and the first batch is made. We won't guess a date. The build log shows where we're up to.
From Will.
I'm Will, and I'm making HEFT in public. You'll see the quotes, the samples and the taste tests that go wrong. If it doesn't pass the mug test, it doesn't ship.
WillFounder, HEFT
15g down before 9am.
Join the founding list: 25% off the first pouch, and you get in before everyone else.