01 · The Desk Athlete
15g protein + 3g creatine + your morning coffee — one scoop. The first 15g of the day done before you've opened your laptop, and your creatine handled without a single thought. No shaker in the work bag. No chalky gym-shake nonsense. Nobody in the office hears the rattle.
The problem, honestly
You don't miss sessions — you miss meals. Breakfast is where the protein target quietly dies: the average British breakfast has under 10g. HEFT anchors your two highest-leverage supplements to the one habit you have never once skipped. Protein contributes to the growth and maintenance of muscle mass; 3g of creatine is the full daily amount used in the research — not the pixie-dust sprinkle blends hide behind.
One scoop in the mug you were already reaching for. Stir. It dissolves — properly. We obsessed over that part.
15g logged before your first Slack message. Your protein target just got 20% easier, every single day.
The supplement you always forget to take is now impossible to forget. That's the entire mechanism. It's not clever — it's inevitable.
Launching soon · Original & Vanilla
You're in. Founding members get 25% off their first box — we'll be in touch before launch. ☕
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