Asked & answered.

Yes — because it is coffee. The base is barista-grade instant, not "coffee flavouring" (a distinction some competitors hope you won't notice). Taste is the whole game for us: we're running blind taste rounds against every protein coffee in Britain before launch, and if it isn't genuinely good, we delay. That's a public promise.

Per 30g scoop: barista-grade instant coffee (~120mg caffeine), 15g complete whey protein, 3g creatine monohydrate, 10µg vitamin D3, vitamins B6 + B12, magnesium and zinc (each ≥15% NRV), stevia, natural flavourings. That's the entire label — full breakdown on The Stack.

Because it's the most-researched supplement in the world, it's near-tasteless, and the hardest thing about creatine is simply remembering it daily. Attaching it to coffee solves that permanently. 3g/day is the authorised amount — and creatine's audience has changed: roughly a third of buyers are now women, taking it for strength and healthy-ageing reasons, not bodybuilding.

No. Stevia only — no sucralose, no aspartame, no acesulfame-K. If you want the coffee-nerd version: we pair stevia with a small amount of erythritol to round off the finish.

Both. Hot water and a stir for a regular cup; cold water, ice and a 10-second shake for an iced latte that happens to contain your entire morning stack.

It contains milk (whey) and roughly one coffee's worth of caffeine per serving — so, as with strong coffee generally, it's not recommended for children or pregnant or breast-feeding women. If you have a medical condition or take medication, ask your GP the way you would about any supplement.

Soon. We're in manufacturing development now — you can watch the whole process @heftcoffee. The founding list gets first access and 25% off the first box.