From the founder
Why HEFT exists.
I'm Will, and I'm making HEFT. It started with something simple: most of us make a coffee every morning, and a lot of us are also trying to eat more protein and remember our creatine and vitamin D. That's a coffee, a shake and a drawer of tubs.
HEFT puts them in one scoop of real instant coffee, at doses you can check. I'm building it in public because it keeps me straight, and because the process is more interesting than an advert. You'll see the quotes, the samples and the taste tests that go wrong.
If it doesn't pass the mug test, it doesn't ship.
WillFounder, HEFT
The rules.
- Real coffee. Instant, because that's what's in most kitchens. Real, because it's replacing the coffee you already drink.
- Doses that mean something. 15g of protein, 3g of creatine, 10µg of vitamin D. If an ingredient can't go in at a dose worth printing, it doesn't go in.
- Every dose printed. No blends, no hidden amounts.
- Authorised claims only, word for word. UK law has a list. We use it and show our working.
- No gym-bro cosplay. No flexing arms, no lightning bolts, no shouting. Coffee for people with jobs, kids, long runs and heavy Mondays.
What we don't know yet.
Whether it tastes good. Whey can clump in hot water, and magnesium can taste metallic. That's what the samples and the Blind Mug Test are for, and we'll publish the scores either way.
Why whey.
Collagen coffees exist, and some cost less. We chose whey protein. The comparison page sets out the differences, with sources.
Why the name.
Heft: weight, substance, and as a verb, to lift. It's what the coffee gains. One syllable, no nonsense.