01 · The Desk Athlete
15g protein + 3g creatine + your morning coffee. One scoop. The first 15g of the day done before you've opened your laptop, and your creatine handled without a single thought. No shaker in the work bag. No chalky gym-shake nonsense. Nobody in the office hears the rattle.
The problem, honestly
You don't miss sessions. You miss meals. Breakfast is where the protein target quietly dies: the average breakfast has under 10g. HEFT anchors your two highest-leverage supplements to the one habit you have never once skipped. Protein contributes to the growth and maintenance of muscle mass; 3g of creatine is the full daily amount used in the research, not the pixie-dust sprinkle blends hide behind.
One scoop in the mug you were already reaching for. Stir. It dissolves. Properly. We obsessed over that part.
15g logged before your first Slack message. Your protein target just got 20% easier, every single day.
The supplement you always forget to take is now impossible to forget. That's the entire mechanism. It's not clever. It's inevitable.
Launching soon · Original & Vanilla
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