02 · The Busy Parent
You were having the coffee anyway. Now it carries 15g of protein, your vitamin D, B vitamins and magnesium — the entire supplement drawer you keep forgetting exists — in the 30 seconds between the school bags and the door. Because you will not remember five supplements at 6:45am, and you shouldn't have to.
The two minutes that are yours
The NHS advises every adult in the UK to take vitamin D through autumn and winter. B6, B12 and magnesium contribute to the reduction of tiredness and fatigue — a sentence we suspect was written specifically about parents. HEFT puts the essentials into the one thing you were never going to forget, and it tastes like proper barista-grade coffee, because the two minutes of the morning that are actually yours should taste like it.
One scoop, stir, done — while the toast is down. Breakfast now has 15g of protein in it before anyone's found their shoes.
Vitamin D, B vitamins, magnesium, zinc — the good intentions you bought in January, finally taken daily. Automatically.
No chalk, no clumps, no punishment. Hot, or over ice in summer. A treat that happens to be doing six jobs.
Launching soon · Original & Vanilla
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