{
  "label_version": "0.1",
  "label_date": "2026-09-30",
  "on_sale": false,
  "note": "Every value is a target set before any samples exist, unless status is lab.",
  "values": {
    "label_version":            {"value": "0.1", "status": "fact"},
    "serving_g":                {"value": 30,    "unit": "g",    "status": "target"},
    "servings":                 {"value": 16,    "unit": "",     "status": "target"},
    "pouch_g":                  {"value": 480,   "unit": "g",    "status": "target"},
    "coffee_g":                 {"value": 4,     "unit": "g",    "status": "target", "approx": true},
    "caffeine_mg":              {"value": 120,   "unit": "mg",   "status": "target", "approx": true},
    "protein_g":                {"value": 15,    "unit": "g",    "status": "target"},
    "protein_energy_pct":       {"value": 55,    "unit": "%",    "status": "target", "approx": true},
    "whey_ingredient_g":        {"value": 18,    "unit": "g",    "status": "target", "approx": true},
    "creatine_g":               {"value": 3,     "unit": "g",    "status": "target"},
    "creatine_in_scoop_g":      {"value": 3.3,   "unit": "g",    "status": "target", "approx": true},
    "vitd_ug":                  {"value": 10,    "unit": "µg",   "status": "target"},
    "vitd_nrv_pct":             {"value": 200,   "unit": "%",    "status": "target"},
    "b6_mg_min":                {"value": 0.21,  "unit": "mg",   "status": "target", "min": true},
    "b12_ug_min":               {"value": 0.375, "unit": "µg",   "status": "target", "min": true},
    "mg_mg_min":                {"value": 56,    "unit": "mg",   "status": "target", "min": true},
    "zn_mg_min":                {"value": 1.5,   "unit": "mg",   "status": "target", "min": true},
    "micro_nrv_pct_min":        {"value": 15,    "unit": "%",    "status": "target", "min": true},
    "premix_g":                 {"value": 0.5,   "unit": "g",    "status": "target", "approx": true},
    "other_g":                  {"value": 4.2,   "unit": "g",    "status": "target", "approx": true},
    "energy_kcal":              {"value": 110,   "unit": "kcal", "status": "target", "approx": true},
    "energy_kj":                {"value": 460,   "unit": "kJ",   "status": "target", "approx": true},
    "per100_energy_kcal":       {"value": 367,   "unit": "kcal", "status": "target", "approx": true},
    "per100_energy_kj":         {"value": 1535,  "unit": "kJ",   "status": "target", "approx": true},
    "per100_protein_g":         {"value": 50,    "unit": "g",    "status": "target"},
    "per100_creatine_g":        {"value": 10,    "unit": "g",    "status": "target"},
    "per100_vitd_ug":           {"value": 33.3,  "unit": "µg",   "status": "target"},
    "per100_b6_mg_min":         {"value": 0.7,   "unit": "mg",   "status": "target", "min": true},
    "per100_b12_ug_min":        {"value": 1.25,  "unit": "µg",   "status": "target", "min": true},
    "per100_mg_mg_min":         {"value": 187,   "unit": "mg",   "status": "target", "min": true},
    "per100_zn_mg_min":         {"value": 5,     "unit": "mg",   "status": "target", "min": true},
    "per100_caffeine_mg":       {"value": 400,   "unit": "mg",   "status": "target", "approx": true},
    "matcha_caffeine_mg":       {"value": 65,    "unit": "mg",   "status": "target", "approx": true},
    "decaf_caffeine_mg_max":    {"value": 12,    "unit": "mg",   "status": "fact", "note": "0.3% of 4g decaf coffee dry matter, the legal maximum"},
    "price_rrp_gbp":            {"value": "24.99", "status": "target"},
    "price_per_cup_gbp":        {"value": "1.56",  "status": "target"},
    "price_founder_first_gbp":  {"value": "18.74", "status": "target"},
    "price_founder_per_cup_gbp":{"value": "1.17",  "status": "target"},
    "founding_discount_pct":    {"value": 25,    "unit": "%",    "status": "target"},
    "monthly_full_price_gbp":   {"value": "47",  "status": "target", "approx": true, "note": "30 scoops a month = 1.875 pouches x £24.99 = £46.86"}
  }
}